Case Study — The Origin Story

We Built It For
Ourselves First.

Before building automation systems for other businesses, we built our own. Here's exactly what we did, what it cost, and what happened.

Company
Restart Inc.
Industry
Growth Agency
Team Size
1 (Founder-led)
Location
Nigeria
Build Time
60 days
Status
Live & Running Daily
The Situation

Before Automation

Restart Inc. was generating revenue and serving clients — but almost every operational task was done by hand. Here's the honest picture of what that looked like.

BEFORE — Manual Operations
  • 🔴
    18–22 hours/week on adminBookkeeping, invoicing, client follow-ups, expense logging — all done manually.
  • 🔴
    No real-time financial visibilityP&L pulled together manually. No live picture of revenue vs expenses.
  • 🔴
    Disconnected toolsMoniepoint, Grey, Gmail, and a CRM that didn't talk to each other.
  • 🔴
    Manual expense trackingA spreadsheet updated whenever there was time — which was rarely.
  • 🔴
    Invoice chasing by handRetainer reminders sent manually, often late. Payment delays were common.
  • 🔴
    Zero automated follow-upClient leads followed up when remembered. Opportunities slipped through.
AFTER — Automated Stack
  • 🟢
    Under 4 hours/week on admin80%+ of manual ops eliminated. Time redirected to growth and client work.
  • 🟢
    Live financial dashboardReal-time revenue, expenses, and P&L — updated automatically every transaction.
  • 🟢
    Fully connected pipelineMoniepoint + Grey → n8n → Supabase → Perfex CRM. One seamless flow.
  • 🟢
    Zero manual data entryEvery transaction categorised and logged automatically. No human input required.
  • 🟢
    Automated invoice & payment chaseInvoices generated and sent automatically. Reminder sequences fire on schedule.
  • 🟢
    Automated lead & client follow-upEvery enquiry gets an immediate, consistent response. Nothing falls through the cracks.
What We Built

The Exact Stack

This is the actual system running inside Restart Inc. today. We build the same architecture — adapted to your tools and workflows — for Breadmaker Systems clients.

Data Sources

Moniepoint Business (NGN transactions) + Grey (USD transactions) + Paystack (client payments). Every financial event starts here.

↓

Trigger

Webhook fires on every transaction — real-time, not batch. Zero polling.

→ Real-time webhook trigger on every financial event →

n8n Automation Engine

Self-hosted at n8n.restart.ng. Receives all webhooks, applies business logic, routes data to the right destinations. The brain of the operation.

↓

Business Logic

Categorise transaction → assign to client → determine type (income/expense) → trigger downstream actions.

→ Processes, categorises, and routes every transaction →

Supabase (Database)

Raw transaction log. Every financial event stored with full metadata. The single source of truth for all business data.

+

Perfex CRM

Invoices auto-generated. Client records updated. Retainer tracking. Payment status synced. The operational command centre.

+

Reporting & Alerts

Weekly P&L summary auto-generated and sent. Threshold alerts fire on low balances. Overdue invoice chasers trigger automatically.

How It Runs

The Workflow

01

Transaction Occurs

A payment comes in via Moniepoint, Grey, or Paystack. Or an expense is made. The moment it happens, a webhook fires to n8n.

Real-time · Zero delay
02

n8n Receives & Processes

The workflow reads the transaction data, applies the business logic rules (which client? which category? income or expense?), and prepares it for downstream systems.

n8n · Self-hosted · n8n.restart.ng
03

Data Logged to Supabase

Every transaction is inserted into the Supabase database with full metadata — amount, currency, source, category, client reference, timestamp. The permanent record.

Supabase · Self-hosted · PostgreSQL
04

Perfex CRM Updated

If it's a client payment, the corresponding invoice in Perfex is marked paid. If it's a retainer due date, an invoice is auto-generated and sent to the client automatically.

Perfex CRM · REST API
05

Alerts & Reports Fire

Weekly P&L summary delivered every Monday. Low balance alerts trigger if accounts drop below thresholds. Overdue invoice reminders fire automatically after 7 days.

WhatsApp · Email · Fully automated
06

Zero Human Input

No manual data entry. No spreadsheet updates. No chasing invoices. The whole financial and operational backbone of Restart Inc. runs automatically — 24/7.

Live since 2024 · Running daily
The Numbers

What Changed

80%
Admin Time
Eliminated
18–22hrs/week → under 4hrs. Permanently.
0
Manual Data
Entries
Every transaction logged automatically.
60
Days to Full
Deployment
First automation live in under 2 weeks.
Live
Running
Daily
Not a prototype. In active production use.
The Point

Why This Matters

"I didn't build Breadmaker Systems to sell a product. I built it because I was drowning in my own business. The system I created for Restart Inc. gave me back three days a week. That system is now the product. When you work with us, you're not getting a vendor — you're getting a partner who runs the same infrastructure in their own business, every single day. The proof isn't a slide deck or demo. It's a live company."

— Ademola Usuf · Founder, Breadmaker Systems & Restart Inc.

Want This
For Your
Business?

Book a free 30-minute strategy call. We'll map your operations, identify your top automation opportunities, and show you exactly what we'd build — based on the same stack we run ourselves.

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First automation live in 14 days.